You know the type. The friend who just has to post everything from what they ate in the morning to how much they like Justin Beiber. Perhaps they are just afraid of being ignored and forgotten by their Facebook brethren.
For a company who wants to remain top-of-mind with their fans, it begs the question of when a Facebook post begins to go stale and unnoticed.
According to a study by Visibli, on average, your company has an hour and 20 minutes before your Likes begin to sharply drop off. Facebook posts generally get 50% of their Likes within that narrow time frame. The study shows about 80% of Likes are achieved in the first 7 hours, giving Facebook posts far more staying power than Twitter.
Although posting every hour and 20 minutes would maximize your exposure, we don’t suggest it since you will start cannibalizing previous post engagement and probably bug your fans. For aggressive companies not looking to become the annoying friend, between every 4 to 7 hours would be optimal for engagement.
Check out the full study here to learn more about Facebook posts and engagement.