Google has finally offered a competitive social platform for businesses! A business page on Google+ can have a wonderful impact on your site’s traffic. Unlike Facebook, which goes far toward creating brand awareness but does little to impact your business’s search engine results page (SERP) position, the fans you accumulate on Google+ are counted. With over one million unique visitors utilizing the Google search engine daily, we’re ready to put your company in the best position to advance from the large-scale marketing potential that corresponds with having a page on the world’s most frequently visited site. But don’t stop there! Your business will benefit most from capitalizing on many different types of internet marketing! For most companies, a multi-tiered approach to online advertising is the best way to get the most out of their page on a social networking site. Even corporate giants! When Ford wanted to increase the sales of their compact car, the Ford Focus, they realized that content worth sharing is paramount. So what did they come up with? Photos and videos featuring an orange puppet with an off-color sense of humor. As a direct result of users sharing their content, Ford passed 10,000 “likes” without spending more than a few percent of their budget on Facebook ads. Their efforts paid off; sales of their Ford Focus have surpassed past years. Maybe your company could use a creative boost, too!
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