Market segmentation is a good thing, but using different organizations to handle your various types of marketing may not be such a smart choice. Once upon a time, it made sense for Internet marketing agencies to specialize in paid advertising or organic SEO. The disciplines were essentially different, and few people were conversant in the many vagaries of both. Those days are long gone, however. Today, it makes little sense to separate the two functions. In fact, your Internet marketing agency should not only be an organic search engine marketing agency and a pay per click agency, it should also be conversant with social media marketing, mobile marketing and video marketing as well. At Exults, we specialize in everything you need to put your site on the Internet map.
But Don’t You Want a Specialist?
Big corporations – familiar names like Coca Cola and McDonald’s – learned a long time ago that coordinated branding and advertising campaigns that reach across different media channels are essential to marketing. That’s why most of them have their own marketing departments that work together across all channels. Multi-channel marketing is also essential in your Internet marketing strategy, and the best way to coordinate the marketing across all channels is to choose an agency like us that can coordinate it in-house.
Combining an organic SEO campaign with a PPC campaign is a common Internet marketing strategy, and for very good reason – it works. An organic search engine optimization campaign takes up to six months to take hold and show optimal results. Pay per click campaigns, on the other hand, can show immediate results. The best Internet marketing companies often run PPC campaigns to jump start their organic SEO efforts. We do—and we get results.
Social Media, Local SEO and Mobile Marketing
When you’re deciding on an organic search engine marketing agency, be sure to evaluate their knowledge and expertise with social media marketing and mobile marketing as well as their abilities in onsite SEO. The so-called SoLoMo marketing strategy features integrated campaigns that infuse as many marketing channels as possible. If your business is one that depends on local consumers, SoLoMo is vital – your competitors are using it to bring customers through their doors. If your organic search engine marketing agency isn’t up to snuff, you can kiss those customers goodbye.