Is your Internet marketing agency on the ball when it comes to social media marketing services? If you’re not using a social media marketing agency – or at least a social media savvy Internet marketing agency – you’re missing out on some major marketing avenues that pay off in a lot of exposure – and lots of sales. Take a look at five ways that local businesses use social media marketing services to amp up the buzz about their companies and bring customers through the door to buy.
Amy’s local business started life as a traveling haberdashery store housed in a vintage school bus. She parlayed her local knowledge and social media savvy to build an Instagram following by posting photos of her happy customers sporting their vintage clothing finds to her Instagram feed, and reposting her Instagram photos to her Facebook page. Using local tags and direct messaging local media figures got her lots of media attention that brings a steady stream of loyal fans wherever her traveling store shows up.
When local music venue owners Chris and Gina decided to open a café catering to local clientele in their storefront space, they had a readymade vehicle to kick off their buzz – their already burgeoning Facebook community. The social media savvy pair kicked off their new café Facebook page with shared invites to their music venue community to Like their new page. The new page features photos of the delicious cupcakes, pastries and coffee drinks, all sourced locally, and they use the Facebook events functionality to publicize events like their monthly Victorian Tea gatherings. Their clientele happily share the photos, providing publicity and advertising that has quickly made the new café the talk of the town.
Ice cream truck operator Jerry has run a well-established route for more than twenty years. His distinctive music is a sign of spring in the small town where he operates, but he frequently misses out on customers who don’t get out to the street in time to hail his truck. He now uses Twitter to tweet advance notice of his arrival to landmarks on his regular route and his sales are up nearly 25% over the same time last year.
Nicole creates handmade upcycled clothing and sells it online. She has used Facebook and Instagram regularly to post photos of her latest creations, but she hit paydirt when she started posting works in progress and finished items to Pinterest. Her Pirate Girl Couture board features frequent repins with links to her Esty shop, increasing her visibility on the crafting website and her sales.
How well does your social media marketing agency do leveraging the power of these four popular social media channels? If you’re not getting these kinds of results from your social media marketing service, it may be time to contact us. We understand how to appropriately use these channels to bring customers through your door.